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The Perfect Post on Social Media [INFOGRAPHIC]

What makes the perfect post on social media? To qualify something as ‘perfect’ is rather extreme. Everyone has different tastes, and people are going to appreciate and react to your content in...

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LinkedIn Facts & Figures 2013 [INFOGRAPHIC]

LinkedIn is the business network, but what are the benefits to using the network? The LinkedIn facts and figureds in the infographic below showcase some impressive data that marketers and...

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Social Media Case Study: Standard Life

Standard Life provides savings and insurance services and has been doing so for nearly 200 years – nothing so exciting to warrant a social media case study, right? Social media is everywhere. Whether...

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3 Tips to Help You Benefit from LinkedIn

Everyone knows LinkedIn as the business social network, but apart from posting your resume, what are a few things you can do to benefit from LinkedIn? There are hundreds of millions of users on...

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4 Tips to Properly Manage a LinkedIn Group

What is the right way to manage a LinkedIn group? LinkedIn groups are among the most beneficial features of the business network. The added benefit of having and being able to manage a LinkedIn group...

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Social Media Case Study: General Electric on LinkedIn

How was a major impact made in specific industries by General Electric on LinkedIn? As one of the largest brands in the world, there are not many verticals in which General Electric has not made an...

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6 Best Practices for LinkedIn Company Pages

There are certain best practices for LinkedIn Company Pages that brands need to adhere to in order to generate engagement and business. LinkedIn is a fantastic resource wherein professionals can...

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4 Social Media Campaigns to Test this Holiday Season

As the holidays approach, you need to find a way to leverage social media campaigns to boost your presence in the market. Every brand is vying for the attention of consumers as we approach the holiday...

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What You Need to Know About Showcase Pages on LinkedIn

Showcase Pages on LinkedIn are designed to help get the right information out to specific users. LinkedIn Company Pages are a great asset, but if you are familiar with all of the features of LinkedIn...

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How to Create LinkedIn Ads that Generate Results

LinkedIn Ads are a great way to reach large audiences of professionals and generate new exposure for your brand. As with any platform that offers an advertising model, LinkedIn Ads can really give your...

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